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Direct Response Copy Creation:

• Write persuasive email sequences (e.g., nurture, upsell, referral) designed to drive immediate action.

• Craft compelling ad copy for Meta and other paid platforms that maximizes clicks and conversions.

• Develop high-converting sales pages, opt-in pages, and webinar scripts.

• Create promotional copy for product launches and time-sensitive campaigns.

Create Marketing Assets:

• Review and transform client success calls into compelling case studies to be used as lead magnets.

• Develop email newsletters from success stories to inspire internal clients to continue engaging with StudioHub and attract potential clients.

Audience & Offer Alignment:

• Conduct deep research into our target market (demographics, psychographics) to understand their pain points and aspirations.

• Gain a thorough understanding of our unique value proposition and craft messaging that positions us as the best solution.

Data-Driven Optimization:

• Monitor key metrics (e.g., CPL, conversion rates, open rates) and continuously optimize copy to improve performance.

• Run A/B tests to identify high-performing headlines, subject lines, and calls-to-action.

Collaborative Strategy Execution:

• Partner with the CEO to brainstorm and execute direct response strategies for our marketing funnels.

• Work with the Instructional Designer to ensure marketing content aligns with our training materials.

• Collaborate on strategies to hype product updates and generate client excitement.

Systemization:

• Develop and maintain internal documentation, such as avatar profiles, messaging frameworks, and direct response templates, to streamline future campaigns.